The Effect of Workforce Agility and Employee Creativity on Freelance Crew Performance Mediated By Job Satisfaction at Cv. Menata Wedding
Abstract
This study examines the effects of workforce agility and employee creativity on freelance crew performance, with job satisfaction serving as a mediating variable at CV. Menata Wedding, Cirebon. The study employed a quantitative explanatory research design. The population and sample consisted of 107 freelance crew members with experience in wedding events, and data were collected using a five-point Likert questionnaire. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS, including measurement-model evaluation, structural-model evaluation, bootstrapping, and indirect-effect testing. The results show that workforce agility has a positive and significant effect on freelance crew performance (β = 0.577; t = 7.682; p < 0.001), while employee creativity also has a positive and significant effect (β = 0.239; t = 3.177; p = 0.002). Workforce agility does not significantly affect job satisfaction (β = 0.179; t = 1.778; p = 0.0783), whereas employee creativity significantly affects job satisfaction (β = 0.297; t = 3.532; p = 0.0006). Job satisfaction positively and significantly affects performance (β = 0.319; t = 3.042; p = 0.003). Job satisfaction also significantly mediates the effects of workforce agility (indirect effect = 0.182; t = 2.625; p = 0.0087) and employee creativity (indirect effect = 0.077; t = 1.988; p = 0.0468) on performance. The findings indicate that workforce agility is particularly important for direct performance, while employee creativity contributes to both performance and job satisfaction.
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References
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