Economit Journal: Scientific Journal of Accountancy, Management and Finance

Impact of 2020 Economic Recession on Advertising Agencies in Nigeria

Soji Alabi — 2025-07-17

Existing literature tends to focus on broader marketing trends or global advertising shifts, leaving a gap in understanding how Nigerian agencies navigated the 2020 downturn and its implications for their future practices. This study seeks to address this gap by investigating the challenges faced by advertising agencies in Nigeria during the economic crisis. Qualitative research method was adopted, and data was gathered from ten (10) participants across five different advertising agencies in Nigeria. Additional findings revealed that the 2020 economic downturn had dual consequences for lead generation among advertising firms, depending on their ability to adapt to economic shifts and structural variations. While some formed international relationships and secured health awareness campaign gigs, others leveraged referrals to expand their business. Also, it was found that the 2020 economic recession exerted divergent effects on client-agency relationships within the advertising sector, contingent upon the agencies' responsiveness to the circumstances and their pre-existing operational frameworks. While some experienced cordial relationships through virtual collaborations, some relationships went sour. Based on the findings, it was recommended that advertising firms undertake digital transformation, incorporating remote collaboration tools and data-driven marketing techniques. Agencies can promptly capitalise on new opportunities, such as public health campaigns, by equipping their personnel with training in virtual client management and agile service delivery.

Cyber Security Ventures: An Assessment of Entrepreneurial Opportunities in Protecting Digital Assets in Nigeria

Zubair Shaib Bashir — 2025-08-04

The cybersecurity industry is experiencing unprecedented growth due to increasing digitalization and rising cyber threats. This study investigates entrepreneurial opportunities and key success factors for cybersecurity startups in Nigeria, emphasizing innovation in protecting digital assets. Using a quantitative survey design, data was collected from 100 cybersecurity professionals, entrepreneurs, and investors to explore the dynamics of this fast-evolving sector. The findings highlight opportunities to leverage emerging technologies, such as artificial intelligence (AI), blockchain, and the Internet of Things (IoT), to address challenges like cybercrime, data breaches, and IoT vulnerabilities. Significant barriers, including regulatory compliance, high capital requirements, and a shortage of skilled professionals, were identified. Key success factors include technological innovation, talent acquisition, and strategic partnerships. Collaboration with investors is crucial for overcoming challenges and fostering sustainable growth. The study provides actionable insights for entrepreneurs, investors, and policymakers to navigate the complexities of the cybersecurity market. It concludes that adaptability, innovation, and collaboration are critical for startups to thrive. Addressing market demands and mitigating challenges can position cybersecurity ventures to significantly enhance digital asset protection in an interconnected world.

Influence of Time Management Techniques on Teachers’ Job Performance in Private Secondary Schools of Kaduna State, Nigeria

Marcus Garvey Orji — 2025-08-04

Many schools face challenges in time management. The objective of this study was to investigate the influence of time management techniques on teachers’ job performance in private secondary schools of Kaduna State, Nigeria. The study is a descriptive survey sampling the opinions of 218 teachers from selected private secondary schools in Kaduna Metropolis. Their opinion was collected using a structured questionnaire. The data obtained was analysed using descriptive and inferential statistics, and the hypotheses tested by means of multiple regression. The findings revealed that time planning has a positive significant impact on teachers’ job performance at a Beta 0.281 and a p value 0.000 at 0.01. The findings also show that setting priority has a positive and significant influence on teachers’ job performance at Beta = 0.288 and a p value 0.001 at 0.01. In addition, the findings also revealed that work scheduling has a positive and significant impact on teachers’ job performance at Beta = 0.401 and p-value level 0.041 at a significance level of 0.05. This implies that time planning, setting priority and work scheduling increase teachers, job performance in secondary schools of Kaduna State. The study concluded that good time management techniques are related to fewer failures, implying a direct relationship between time management techniques and teachers' overall job performance. The study therefore recommended that management and teachers in private secondary schools should continue to maintain good time planning, set priorities, and maintain mastering of work schedules to boost teachers’ job performance in order to achieve quality education in line with SDG 4 and sustainable development goals Agenda 2030 of United Nations.

Assessing the Infuence of Consumer Buying Behaviour towards Sustainable Products and Its Implications For Entrepreneurs. Evidence from Developing Countries

Marcus Garvey Orji — 2025-08-30

The objective of this study was to assess the influence of consumer behavior towards sustainable products and its implications for entrepreneurs with focus on developing countries. The study is survey research sampling the opinion of 100 consumers and entrepreneurs from Nigeria and Indonesia by online questionnaire to gather data on consumer attitudes and behaviors towards sustainable products, as well as entrepreneurs' experiences and challenges with sustainable business practices. The data obtained was analysed using descriptive and inferential statistics, correlation and regression analysis. The findings revealed that Entrepreneurs show moderate levels of motivation to adopt sustainable practices, driven potentially by regulatory compliance, customer demands, or ethical values. Also, Consumers often express concern for sustainability but don't consistently act on it, constrained by factors like price, convenience, or skepticism. Equally, consumers are increasingly demanding sustainable products, driven by environmental concerns, social responsibility, and personal values. However, entrepreneurs face challenges in implementing sustainable business practices, including higher costs, lack of expertise, and difficulty getting the materials needed. The study therefore among others recommended that Entrepreneurs in developing countries need to integrate sustainability into their core strategies to mitigate challenges and align with market demands. Also, Policymakers and industry advisors should focus on reducing entry barriers, such as offering financial incentives or technical support for measuring and implementing sustainability. They should also develop and implement policies that support sustainable business practices, provide education and training programs for businesses, and promote sustainability awareness and education among consumers and the society in line with United Nations SDG 12 (Responsible consumption and Production).

Hydrocarbon Tax and Profitability of Listed Oil and Gas Firms in Nigeria

Timothy Aondona Aondover — 2025-08-30

For more than five decades, Nigeria’s fiscal framework and macroeconomic stability have been shaped by the oil and gas industry, with petroleum revenues providing nearly 80% of government income and 90% of foreign exchange earnings. Central to this fiscal system is taxation, particularly the Petroleum Profits Tax (PPT), which has historically imposed one of the highest corporate tax burdens globally, reaching up to 85% of chargeable profits. While such taxes are indispensable for public revenue mobilization, they also raise concerns about profitability, investment incentives, and long-term sustainability of oil and gas firms. This study investigates the relationship between petroleum taxation and the profitability of Nigerian listed oil and gas companies, with a focus on the transition from the long-standing PPT regime to the dual Companies Income Tax (CIT) and Hydrocarbon Tax (HT) introduced by the Petroleum Industry Act (PIA) of 2021. Using secondary data and descriptive analysis, the study evaluates how tax policy, compliance requirements, and fiscal reforms influence firm-level financial performance. The findings highlight the dual role of taxation as both a revenue driver for government and a profitability constraint for firms, showing that high effective tax rates may discourage investment, compress margins, and intensify compliance costs. However, the restructured tax system under the PIA has potential to foster a more transparent and investor-friendly fiscal environment. By bridging the gap between fiscal policy and firm performance, this research contributes to ongoing debates on balancing government revenue needs with corporate sustainability in Nigeria’s oil and gas sector.