Rowter Journal

Teleworking and Employee Performance of Teaching Hospitals in Anambra State

Chidinma Martha Dimgba — 2025-07-09

Health sectors are always faced with the responsibility of rendering good services to patients in the hospital so as to boost organizational performance. The broad objective of the study is to determine the type of relationship that exists between Teleworking and Employee performance of teaching Hospitals in Anambra State. Finding the relationship between routine teleworking and se

rvice delivery of teaching hospitals in Anambra State and the relationship between situational teleworking and employee performance of teaching hospitals in Anambra state. The work was anchored on Social Exchange Theory. The population of the study is 55 workers and Pearson Moment Correlation Co-efficient was used to analyze the data. The finding showed that there is a significant relationship between routine teleworking and service delivery of teaching hospitals in Anambra state (Cal.r917>Crit.r304) and there is a significant relationship between situational teleworking and employee performance of teaching hospitals in Anambra state (Cal.867>Critr.304). The study recommends that The management of the teaching hospitals should ensure that they maintain status quo on teleworking to enjoy more efficiency from their staff. The organizations should encourage the casual employees to further trainings to incorporate better to the scheme and general innovativeness in health matters so as to update their consciousness to performance enhancement in the teaching hospitals in Anambra state.

The Impact of Green Products on the Performance and Sustainabiity of Small and Medium Enterprises in Abuja, Nigeria

Marcus Garvey Orji — 2025-07-30

The objective of this study was to assess the impacts of Green Products on the performance and sustainability of Small and Medium Enterprise (SMEs) in Abuja, the study was survey research sampling the opinion of 322 respondents within Abuja Municipal Area Council. Their opinion was collected using a structured questionnaire. The data obtained was analysed using descriptive and inferential statistics, and the hypothesis was tested by means of correlation and regression analysis. The findings of the study reveals that the impact of green product on the performance and sustainability of Small and Medium Business Enterprises is strong with R-value of 0.684 and a p-value of 0.000 which is lesser than the cut off significant level of 5%, also the 48.1% explanatory power implies that any effort to enhance green product will likely lead to a notable increase on the performance and sustainability of Small and Medium Enterprises, The finding of this study leads to conclusion and lends further support to the assumptions that green product development and marketing practices has emerged as a powerful tool that transcends profit considerations. It is a strategic marketing imperative that aligns businesses with the principles of sustainable development in line with SDG 12 (Responsible consumption and production). Therefore, the study recommended among others, that there is the need for small and medium enterprises in Abuja to intensify the integration of eco-friendly technologies and practices in their production and products make ups such as recycling and reusing technologies to enhance their business performance. Equally, Small and medium enterprises owners or operators in Abuja should intensify efforts to promote environmentally responsible ways of operating a business by ensuring that their operations are respectful of the Planetary boundaries; and showcase the dedication to improve operations while meeting certain environmental, social, and governance requirements in line with sustainable development goals Agenda 2030 of United Nations.

Quantitative Research Review: Awareness and Adoption of Digital Marketing Strategies amongst Small and Medium Enterprise in Lagos State, Nigeria

Doyinsola Aduloju Ayokanmi — 2025-07-30

This study was conducted by Nduneche Ezurike in the Department of Marketing, LIGS University, Honolulu, Hawaii, United States of America. It was a double-blind, peer-reviewed study, published in the Innovative Journal of Research in Marketing and Customer Success. The study sought to investigate the awareness and adoption of digital marketing strategies among Small and Medium Enterprises (SMEs) in Lagos State, Nigeria. This paper meets the eligibility criteria for a quantitative research critique due to its research design. The study evaluated in three (3) sections to provide a comprehensive assessment of the research. Merrigan and Huston (2014), as well as Cresswell and Cresswell (2018), are the underpinning books used for this review. Both are widely cited in the social sciences and education. They provide extensive foundations on quantitative research designs and methodological justifications. Peer-reviewed journals in the social sciences that carried out similar studies in Nigeria on SMEs' digital marketing strategies were also used to assess the paper’s quality, relevance, and originality against established benchmarks.

Cyber Security Ventures: An Assessment of Entrepreneurial Opportunities in Protecting Digital Assets in Nigeria

Zubair Shaib Bashir — 2025-07-31

The cybersecurity industry is experiencing unprecedented growth due to increasing digitalization and rising cyber threats. This study investigates entrepreneurial opportunities and key success factors for cybersecurity startups in Nigeria, emphasizing innovation in protecting digital assets. Using a quantitative survey design, data was collected from 100 cybersecurity professionals, entrepreneurs, and investors to explore the dynamics of this fast-evolving sector. The findings highlight opportunities to leverage emerging technologies, such as artificial intelligence (AI), blockchain, and the Internet of Things (IoT), to address challenges like cybercrime, data breaches, and IoT vulnerabilities. Significant barriers, including regulatory compliance, high capital requirements, and a shortage of skilled professionals, were identified. Key success factors include technological innovation, talent acquisition, and strategic partnerships. Collaboration with investors is crucial for overcoming challenges and fostering sustainable growth. The study provides actionable insights for entrepreneurs, investors, and policymakers to navigate the complexities of the cybersecurity market. It concludes that adaptability, innovation, and collaboration are critical for startups to thrive. Addressing market demands and mitigating challenges can position cybersecurity ventures to significantly enhance digital asset protection in an interconnected world.