Influence of Social Media on Newspaper Patronage among Lecturers in University Of Nigeria, Nsukka
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Abstract
The arrival of the internet has opened a new vista and opportunity for everyone to send messages to a wide, large, dispersed, anonymous, and heterogeneous audience, which is traditionally the duty of an organization. In this case, the situation has become a “one-to-many model”, and more so, the internet has triggered the development of social media; a platform where users meet to interact, receive and share information. In this direction, this study examined the influence of social media on newspaper patronage among lecturers in University of Nigeria Nsukka. The study is anchored on Technology Acceptance Theory and Media Richness Theory. The study adopted the survey research method because of its ability to investigate problems in realistic settings. The total population of lecturers in UNN is 2889 while the sample size is 340. A multi stage sampling technique was adopted for this study using cluster sampling and simple random sampling. Face validity was adopted for this study. The method of measuring reliability adopted for this work was the Test-Retest Method. Based on the findings, the study discovered that a large number of respondents use social media for information purposes as against the little number of those who do not access social media. The findings indicate that most of the respondents rely on social media for news very often. The study also found that there are factors that lead to accessing social media for use. From the findings, it is not out of place to conclude that the news ecosystem will continue to evolve just as distributed content will become commonplace. News organizations will have to struggle for relevance in the digital landscape.
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How to Cite
Ekpali Joseph Saint, Eric Msughter Aondover, Uchendu Chinelo Ebele, & Timothy Ekeledirichukwu Onyejelem. (2024). Influence of Social Media on Newspaper Patronage among Lecturers in University Of Nigeria, Nsukka . LingLit Journal Scientific Journal for Linguistics and Literature, 5(3), 142-157. https://doi.org/10.33258/linglit.v5i3.1171
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Oreoluwa, P. A., Vitalis, P. O., Nneka, A. Q., Collins-Dike, J., & Ridwan, M. (2024). Online Harassment of Female Journalist in Lagos State. Polit Journal Scientific Journal of Politics, 4(3), 162-174.
Owens-Ibie, N., & Aondover, E. M. (2024). Hate postings on social media and peace imperatives in Nigeria. Legal challenges and political strategies in the post-truth era, Labcom Comunicacao & Artes,121.
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Yar’Adua, S. M., Msughter, A. E., & Garba, S. (2023). Media and National Development in Democratic Societies. Polit Journal Scientific Journal of Politics, 3(3), 105-115.
Yar’Adua, S. M., Namadi, H. M., Msughter, A. E. (2021). An Appraisal of Political Economy of New Media in Nigerian Context. Inter. J. Eng. Lit. Cult, 9(4), 109-117.
Alejandro, M. (2010). Journalism in the age of social media. https://reutersinstitute.politics.ox.ac.uk/sites/default/files/Journalism
Aliyu, M. A., Msughter, A. E., & Nneka, A. Q. (2023). Comparative Study of National Development Plans in Nigeria and India: Media Dimension. SIASAT, 8(4), 202-212.
Aondover, E. M. (2022). Interpretative phenomenological analysis of hate speech among editors of Daily Trust, The Nation and The Guardian Newspapers in Nigeria, Konfrontasi Journal: Culture, Economy and Social Changes, 9(2) 216-226.
Aondover, E. M., Hile,M. M. & Yar’Adua, S. M. (2023). Ethical Issues and Insecurity in Africa: The Media Dimension. Konfrontasi Journal: Culture, Economy and Social Changes, 10 (2), 58-68 DOI: https://doi.org/10.33258/konfrontasi2.v10i2.272.
Aondover, E. M., Maradun, L. U., & Yar’Adua, S. M. (2022). Mediatization of the net and internetization of the print media in Northern Nigeria. Unisia, 40(2), 335-356.
Aondover, E. M., Okuneye, A. P., & Onyejelem, T. E. (2024). Application of new media in peace building and conflict resolution in Nigeria. Journal of African Conflicts and Peace Studies, 6(1). https://digitalcommons.usf.edu/jacaps/vol6/iss1/8
Aondover, E. M., Oyeleye, S. A., & Aliyu, M. A. (2023). New World Information and Communication Order and its changing role in Nigerian Television Authority (NTA) Kano. Unisia, 41(1), 17-38. https://doi.org/10.20885/unisia.vol41.iss1.art2
Aondover, E. M., Oyeleye, S. A., & Aondover, P. P. (2022). Analysis of Iconographic Effect of Visual Communication Genre on Covid-19 in Nigeria. Journal of Gynaecology and women’s health, 23(3), 1-10.
Aondover, E. M., Yar’Adua, S. M. & Aondover, P. O. (2022). Information seeking behavior on Covid-19 vaccine among residents of Fagge Local Government Area of Kano, Nigeria. Research Square, DOI: https://doi.org/10.21203/rs.3.rs-1898209/v1
Aondover, P. O., Aondover, E. M., & Babele, A. M. (2022). Two nations, same technology, different outcomes: Analysis of technology application in Africa and America. Journal of Educational Research and Review, 1(1), 001-008.
Chuttur, M.Y. (2009). Overview of the technology acceptance model: origins, developments and future directions, Indiana University, USA. Sprouts: Working Papers on Information Systems, 9(37). http://sprouts.aisnet.org/9-37
Communication and Media Studies: Multiple Perspectives (423 – 439). New Generation Educare Ltd.
Dominick, J. R. (2009). The dynamics of mass communication in a digital age (10th Ed). New York: McGraw Hill.
Fenton, N. (2012). De-democratizing the news? new media and the structural practices of journalism. In E. Siapera& A. Veglis (Eds.), The handbook of global online journalism (pp. 119-134). Oxford: Wiley-Blackwell.
Hermida, A. (2012). Social journalism: Exploring how social media is shaping journalism. In E. Siapera & A. Veglis (Eds.), The handbook of global online journalism (pp. 310-328). Oxford: Wiley-Blackwell.
Hile, M. M., Msughter, A. E., & Aliyu, M. A. (2023). Secularism and Ethical Issues in Media Practice as a Bane for National Development. SIASAT, 8(3), 166-177.
Idris, M. K., & Msughter, A. E. (2022). Sources of Information on National Issues among Border Communities in Yobe State, Nigeria. ASEAN Journal of Community Engagement, 6(1), 22-47.
Ikiebe, R. O. (Ed.). (2015). Nigerian media leaders: Voices beyond the newsroom. Lagos: BarnHouse Publishing Company Ltd.
Kperogi, F. (2012). The evolution and challenges of online journalism in Nigeria. In E. Siapera& A. Veglis (Eds.), The handbook of global online journalism (pp. 445-461). Oxford: Wiley Blackwell.
Kurfi, M. Y, Aondover, E. M. & Mohammed. I. (2021). Digital Images on Social Media and Proliferation of Fake News on Covid-19 in Kano, Nigeria. Galactica Media: Journal of Media Studies, 1(1), 103-124. Doi: https://doi.org/10.46539/gmd.v3i1.111.
Maikaba, B., & Msughter, A. E. (2019). Digital Media and Cultural Globalisation: The Fate of African Value System. Humanities and Social Sciences, 12(1), 214-220.
Maradun, L. U., Yar’Adua, S. M., & Msughter, A. E. (2021). Perceived value of social media in the# EndSARS’protest in Nigeria. International Journal of English Literature and Culture, 9(3), 69-80.
Mojaye, E. M. & Aondover, E. M. (2022). Theoretical perspectives in world information systems: A propositional appraisal of new media-communication imperatives. Journal of Communication and Media Research, 14(1), 100-106.
Msughter, A. E., & Aondover, P. O. (2023). Nollywood Offering and Nigeria People and Culture: Reflections and Projection. Unisia, 41(1).
Msughter, A. E., Kuchi, M. G., & Abba, A. A. (2023). Critical Discourse Analysis of Traditional Medicine Outdoor Advertising and Public Health Issues in Northern Nigeria. Indigenous Language for Social Change Communication in the Global South, 39.
Msughter, A. E., Ogbonna, S., Fagbohun, A, M., et al (2023) Customers Reactions on Service Delivery by Major Telecommunications Operators in Nigerian Newspapers. Curr Trends Mass Comm, 2(2), 98-105.
Msughter, A. E., Perpetua, A. O., & Itiafa, A. L. (2023). Artificial Intelligence and the Media: Revisiting Digital Dichotomy Theory. In Information Systems Management. IntechOpen.
Msughter, A. E., Perpetua, A. O., & Itiafa, A. L. (2023). Artificial Intelligence and the Media: Revisiting Digital Dichotomy Theory. In Information Systems Management. IntechOpen.
Msughter, A. E., Yar’Adua, S. M., & Ogechi, A. P. (2022). Information seeking behavior on Covid-19 vaccine among residents of Fagge Local Government Area of Kano, Nigeria. Journal of Positive School Psychology, 6(9), 2526-2541.
of social media. Information System and Smart City, 3(1): doi: 10.59400/issc.v3i1.502
Ohaja, E. U. (2003). Mass communication research & project writing. Lagos: John Letterman.
Okeke, I. J., Nwachukwu, C. A. &Ajaero, C. K.(2013). The implications of the rise in social networking sites on the newspaper industry in Nsukka urban area, Nigeria. Greener Journal of Internet, Information and Communication Systems 1(3), 079-086. http://www.gjournals.org/JIICS/JIISC%20PDF/2013/August/052913647%20Okeke%20e t%20al.pdfon March 25, 2019
Onyejelem, T. E., & Aondover, E. M. (2024a). Digital Generative Multimedia Tool Theory (DGMTT): A Theoretical Postulation in the Era of Artificial Intelligence. Adv Mach Lear Art Inte, 5(2), 01-09.
Onyejelem, T. E., & Aondover, E. M. (2024b). Digital Generative Multimedia Tool Theory (DGMTT): A Theoretical Postulation. Journalism, 14(3), 189-204.
Onyejelem, T.E (2020). Reporting Child Right through film ‘language’ in Okunna, C.S (ed)
Oreoluwa, P. A., Vitalis, P. O., Nneka, A. Q., Collins-Dike, J., & Ridwan, M. (2024). Online Harassment of Female Journalist in Lagos State. Polit Journal Scientific Journal of Politics, 4(3), 162-174.
Owens-Ibie, N., & Aondover, E. M. (2024). Hate postings on social media and peace imperatives in Nigeria. Legal challenges and political strategies in the post-truth era, Labcom Comunicacao & Artes,121.
Vitalis, P. O., Onyejelem, T. E., & Okuneye, A. P. (2023). Understanding advertising in the era of social media. Information System and Smart City, 3(1), 502-502.
Vitalis, P.O, Onyejelem, T.E, & Okuneye, A.P. (2024). Understanding advertising in the era
Wimmer, R. D & Dominick, J. R. (2011). Mass media research: An introduction. (11th ed). Belmont: Wadsworth Company.
Yar’Adua, S. M., Msughter, A. E., & Garba, S. (2023). Media and National Development in Democratic Societies. Polit Journal Scientific Journal of Politics, 3(3), 105-115.
Yar’Adua, S. M., Namadi, H. M., Msughter, A. E. (2021). An Appraisal of Political Economy of New Media in Nigerian Context. Inter. J. Eng. Lit. Cult, 9(4), 109-117.