Digital Journalism and Revenue Sustainability of Print Media Organisations in Nigeria
Keywords:
Digital Newspapers; Print Media; Digital Migration; Newspaper Readership; Diffusion of Innovations Theory.
Abstract
The expansion of digital technologies, internet connectivity, and smartphone usage has significantly transformed the Nigerian newspaper industry, altering traditional patterns of news production, distribution, consumption, and audience engagement. The emergence of digital newspapers has created new opportunities for media organisations to reach wider audiences and deliver timely, interactive, and multimedia content, while simultaneously posing significant economic and operational challenges to conventional print media outfits. This study examines the impact of digital newspapers on print media organisations in Nigeria, with particular attention to changes in readership patterns, revenue generation, newsroom operations, production and distribution practices, and organisational sustainability. The study adopts a qualitative research approach and relies on secondary data obtained from relevant scholarly journal articles, books, published studies, industry reports, and other documentary sources relating to digital journalism and the Nigerian newspaper industry. The data were reviewed and thematically analysed to identify major trends and patterns associated with the digital transformation of print media. Anchored on the Diffusion of Innovations Theory, the study demonstrates that digital migration has encouraged Nigerian print media organisations to adopt online platforms, multimedia production, social media engagement, audience analytics, and alternative revenue models. However, the transition has also contributed to declining print readership, reduced advertising income, rising competitive pressures, and concerns about the long-term sustainability of traditional print operations. The study concludes that the survival and relevance of print media organisations in Nigeria increasingly depend on strategic digital transformation, innovative revenue diversification, technological adaptation, and the ability to maintain journalistic credibility while responding to changing audience expectations.
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References
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de-Lima-Santos, M. F., & Mesquita, L. (2021). Data journalism beyond technological determinism. Journalism studies, 22(11), 1416-1435.
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Nwaoboli, E. P., Ezeji, A., & Osife-Kurex, P. (2022). Social media influence on the indulgement in promiscuity among students of select tertiary institution in Benin City, Nigeria. GVU Journal of Communication Studies, 4, 159-169.
Oberbichler, S., Boroş, E., Doucet, A., Marjanen, J., Pfanzelter, E., Rautiainen, J., ... & Tolonen, M. (2022). Integrated interdisciplinary workflows for research on historical newspapers: Perspectives from humanities scholars, computer scientists, and librarians. Journal of the Association for Information Science and Technology, 73(2), 225-239.
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Okon, P. E., Obukoadata, P. R., & Ekwok, L. (2022). Mediamorphosis: Assessing the influence of digital media on traditional newspapers in Nigeria from the audience and media managers’ perspectives. World of Media. Journal of Russian Media and Journalism Studies, 1, 45-64.
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Oladosu, I. D., Sanni, A. O., & Tanimowo, O. (2021). Trends and patterns of online newspapers in Nigeria: A study of Sahara reporters and the premium time. International Journal of Research and Innovation in Social Science, 5(3), 499-506.
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Perreault, G., & Bell, T. R. (2022). Towards a “digital” sports journalism: Field theory, changing boundaries and evolving technologies. Communication & Sport, 10(3), 398-416.
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Published
2026-08-18
How to Cite
Okuchemiya Success, & Abdullahi Aliyu Maiwada. (2026). Digital Journalism and Revenue Sustainability of Print Media Organisations in Nigeria. Britain International of Humanities and Social Sciences (BIoHS) Journal, 8(3), 235-251. Retrieved from https://www.biarjournal.com/index.php/biohs/article/view/1588
Section
Articles
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